February 2017

Welcome to the February newsletter, now called Your Career Treasury, showing you how you can direct your job search, manage your career, and even start out as a consultant. With content you can use now.

Our last words on the Super Bowl: As a New England Patriots fan, naturally I was happy with the final score. But even non-fans can appreciate how the team did not give in to the awfulness of being "so far behind". Instead, they put a plan in action and at the end of the 4th quarter, tied the game, forcing the first overtime ever in the Super Bowl -- where another Pats touchdown won it. 

It's actually the same with your career: there will be ups and downs but your attitude and plan will make the whole difference. You are worth doing the work you love!

         - Joanne Meehl, aka The Job Search Queen -
Now celebrating 
now 14 years
guiding job searches
and advising professionals on career strategy! 

Your LinkedIn headline: Is it working for you or against you?

LinkedIn logo
Yesterday I worked with a client I'll call Sarah who's in a Sales Management role. We changed her headline on LinkedIn -- that line of text right under her name -- from blah to dynamic. Here's her example: 

Before: Account Rep with ABC Company

After: Sales Account Manager | Sales Account Executive | Sales Manager | Regional Sales | Major Accounts | Technology Sales

It's longer, yes. But notice how many times we use the word SALES in that headline. And how many sales titles and terms are used. Her original headline didn't even use the word sales.

Why is this important? Because this is the most heavily weighted line on LinkedIn for keywords. When hiring managers and recruiters go searching for you, their tools zero in on keywords especially if they're in your headline. So anyone looking for Sarah would be searching that line for the word sales. Now, that word is there in abundance.

Other weak headlines are "Seeking next opportunity", or "Underemployed" (honest but not helpful!), "Intern".

When my clients use the keywords for their profession like Sarah did in their headline (and over and over again in their profiles), they immediately see an increase in clicks on their profiles. On LinkedIn, clicks beget additional clicks, and that means you show up higher in search results than others do.

Your LinkedIn profile, especially this section, is not a bio; instead it's a marketing tool. Use it as such and you'll see a difference.

Want a profile that employers want to find? Contact Joanne

Joanne named to Forbes.com Coaches Council!

Joanne Meehl, Founder of Joanne Meehl Career Services has been accepted into the Forbes Coaches Council, an invitation-only community for leading business and career coaches.
Joanne joins other Forbes Coaches Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com....
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Want to refocus your job search? Contact Joanne

Yes, drop that AOL email address for business or job search

When I bring this up to boomer-aged job hunters, I get huge pushback. "I've had that email address for 18 years, I can't change it now!" is often what I hear. Sure, keep your AOL email address for friends and family.

But I'll tell you what recruiters think if you still have an AOL email: that you're someone who doesn't keep up. So unless you have a skill or talent they can't find anywhere else, your resume will not be a priority to them.

Instead of making your AOL.com email address from 1995 an issue for yourself in business or your job search, it's time to get yourself a grown-up Gmail address. It's 2017 -- it's time. (And if you really need another reason, Gmail has better spam filters.)

You have to have confidence in your ability, and then be tough enough to follow through. 

Rosalyn Carter

Your Career Is the Treasury of Your Life 
         - Joanne Meehl

An expert, and want to be on your own? 
Are you a knowledge expert in your field, and burning to be on your own, free of the confines of corporate life? But you aren't sure how to do it, how to gain clients, how to market yourself? 
Contact Joanne for more. 

The Blog:
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The Job Search Queen and The Resume Queen are trademarks held by Joanne Meehl