The hills of upstate New York

September 2017

Welcome to the September 2017 Treasury showing you how you can direct your job search, manage your career, or work as a consultant -- with content you can use now.

Earlier this month, I was a guest at a wedding in Vermont, then spoke to seniors and freshmen at my alma mater, SUNY. This trip took me through the Green Mountains in Vermont, beautiful for a wedding even in the rain, then near the Adirondacks and through the Catskills, in New York. The dizzying topography is very different in those places than in Minnesota where it's rolling and relatively serene but the contrast enabled me to appreciate each in new ways.

Did you take a break this summer that got you to appreciate your work or your life in a new way? I hope so. That means it was healthy thing for you -- and you deserve that.

         - Joanne Meehl, aka The Job Search Queen -
With over
 14 years
guiding job searches
and advising professionals on career strategy! 

Want your emails to be opened more? 
Whatever your purpose in sending an email, it's not easy to get the recipient to open it. Everyone gets too many!

Especially in your job search, this problem can hurt. So irresistible subject lines are vital.
A gripping subject line will get your email opened on the spot instead of generating the response, "I'll open that later" which means it likely gets forgotten. People are overbusy so you want to grab them the first time they see your mail.
Here are two scenarios in a job search, with do's and don'ts (and why) giving effective subject lines:
Scenario: Email about setting up a networking meeting
Do not use as your subject line:
  • Networking meeting (they think: "Another meeting? No way!")
  • Would like a networking meeting with you (ditto)
  • Need to pick your brain (they think, "Another person who wants ideas and who I'll never hear from again")
Instead, use:
  • Mary Jones has high praise for you (they think: "Wow, what exactly did Mary say?")
  • Heard about your expertise (they think, "Blush, who was talking about me?")
  • Saw you in LinkedIn discussion and I agree with your opinion (they think, "A fan! Who is this and what did I say that was so good?")

Scenario: Email saying Thank you, after an interview
Do not use:
  • Thank you for your time today (they think: "Nice but I have so much to do...")
  • Thank you for the interview today (ditto)
  • I am definitely interested in the job (they think, "Tell me something new")
Instead use:
  • After meeting with you, I'm even more fired up about the Project Manager position (they think, "Hmmm...what was it I said?")
  • Learned a lot from you today (they wonder, "Wow, what did they learn?")
  • Enjoyed your insights today and...[complete the "sentence" in the first line of your email] (they think, "What was it that made an impression?")
Do you notice that all of the effective subject lines above include the critical word YOU? That makes it about them, not you the candidate, so how can they not open that mail?!
Make every attempt to keep the subject lines short, but know that longer but intriguing subject lines will work if they sound unique.
Also, being a bit different and fresh shows that you're innovative, a word you certainly used in the interview, right? Don't just tell them, show them you are innovative.
Do this and you'll see you'll get way better results in higher email open rates!
Yes, Joanne helps people to make career shifts and changes. Contact Joanne today to start your change!

"Do" or "do not". There is no "try".
- Yoda, in The Empire Strikes Back

Your career is the treasury of your life.
         Joanne Meehl


Do you know a new or recent college grad who's in job search and not getting much traction? Tell them about Joanne's videos and many other resources from the panel of career experts at  
From Joanne, new on LinkedIn: Network First for A Shorter Job Search

The Job Search Queen and The Resume Queen are trademarks held by Joanne Meehl
Joanne Meehl Career Services, 11292 86th Avenue North, Suite 101, Maple Grove / Minneapolis, MN 55369
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