Don’t cheat yourself: use all 2,000 characters available to you in each job history listing. What to put in this section?
1. Of course, have a quick summary statement of your job.
Give a scope statement, telling the reader WHAT you managed (people, processes, similar), how many people, worldwide?, size of budget/budget level authority? Who you report/reported to? etc.
Example: “Managed 34 Systems Engineers in 8 countries in Asia, Europe, South America, directing new product teams, with a $50M budget; reported to VP of Operations, dotted line to CFO”
2. Include achievements which should include metrics about results.
Example:
“Increased marketing leads by 23%, quarter over quarter, consistently converting them to sales prospects 82% of the time”
3. Tell the reader what you’re like to work with:
As the hiring team makes their decision, they wonder “What are you like to work with?” Tell them! Tell senior management how you will help reach the company/organization goals. Tell peers how you will be a supportive teammate. And tell those who report to you how you will help them grow and be successful. Cite examples of how you have already done these.
Tip: Do all the above for each job you’re listing on LinkedIn. Focus on your impact and achievements. This is not bragging: instead, it’s communicating how you bring VALUE to the organization.
Remember:
Using keywords again and again in your profile is critical
Repetition is your friend on LinkedIn!
Big “don’t”:
DO NOT use the space to write about the company history or products… instead, use this space to talk about YOU
and your impact, achievements, results
The company has other places where they market themselves!
Here, you market YOU
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