Your headline is the line below your name
The headline of your LinkedIn profile is that 120-character line below your photo and name. A lot of people put their current job title and employer name there. Read on for a better use of this space.
The headline is designed by LinkedIn to carry the most "weight" in terms of search.
What’s in this line is critical to your identity on LinkedIn.
It’s here that employers look for
titles
that match the job(s) they’re trying to fill.
Your LinkedIn headline should
not
be --
Experienced Retail Professional seeking new opportunities
Why? It’s too vague: what does "retail professional" actually mean?
But instead, to reflect the candidate’s real successes and possible past titles, this
should
be --
Retail Operations | Merchandising Operations | Retail Management | Store Operations Manager
Also, it should NOT be --
Unemployed
or
In Transition
OR
Highly motivated team player
But instead should be --
Titles that refer to your career.
You may be between jobs but you haven’t forgotten everything from your last job, right?
Make yourself visible to LinkedIn,
use your most recent titles.
Avoid vague wording like --
Student about to graduate
And instead, refer to what could be next for you:
Future Business Analyst:
New grad, May 2020
Otherwise, that hiring manager who needs a Business Analyst won’t find you.
So use titles in this space
-- so that you get found!
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